Brand Ninja and Dig announce partnership
Creative agency Dig has announced a strategic partnership and investment in the AI-driven content operations platform, Brand Ninja. This collaboration signals a powerful new era in content transformation, where AI together with brand and creative expertise converge to deliver meaningful content outcomes.
Brand Ninja: The AI Platform Revolutionising Content for Local and Global Brands
Brand Ninja, founded by Australian tech entrepreneurs Samuel Roach and Brad Bond, has quickly gained traction. Within just over a year of operation, Brand Ninja has built an impressive client list that includes the National Basketball League, Melbourne Airport, Vinyl Group, AFL Connect, The Australian Grand Prix as well as international players like the global gaming platform Metacade, with a roster of global media companies onboarding ahead of 2025. This rapid success reflects Brand Ninja’s unique approach to tackling some of the most persistent challenges in brand content operations.
Samuel Roach, co-founder of Brand Ninja, “We live and work in a world limited only by ideas… Imagine an unlimited AI workforce to help you define, deliver and autonomously optimise your brand and customer engagement. We are excited to be joining forces with Dig Agency to further enhance our ability to deliver relevant and impactful content for clients using our unique and market leading platform.’
Paul Rhodes, CEO of Dig, emphasised “AI will have a huge impact on content creation, however we see it sitting alongside creativity in delivering a complete content solution for clients. Most clients are using AI however the outputs often don’t match brand tone or visual ID. What excites us about Brand Ninja is it’s ability to address this problem through its brand learning layer ‘Jitsu’. Our investment in Brand Ninja brings us to forefront of developing and integrating meaningful use cases for our clients”
Dig expands Core Creative Offer with Integrated Content Transformation Services John Riccio, an industry veteran in customer experience, digital and data transformation, and board advisor for Brand Ninja, expressed excitement for the new partnership, saying, “We are thrilled to join forces with Dig Agency as our exclusive creative agency partner. Dig’s deep expertise in branding and creative coupled with Brand Ninja’s market leading AI content operations offering will allow the partnership to drive differentiating new solutions tailored to the unique needs of both our current and future clients. The marketing and customer experience landscape is moving so quickly and this new partnership positions both businesses to help clients get ahead of the market and their competitors.” Leveraging its newly acquired stake in Brand Ninja, Dig now offers a seamless integration of AI-driven content solutions as a strategic extension to its creative services. This addition enables Dig to deliver complete content transformation for clients across 3 key services – Holistic Content Strategy, End-to-End Content Operations and In-house Content Capability Transformation.
This partnership deepens the capabilities of both Dig and Brand Ninja. With Dig’s creative insight and Brand Ninja’s unique AI-driven technology, both companies look to bring a new level of sophistication and effectiveness to AI-generated content. The collaboration positions Dig to lead in the rapidly evolving intersection of brand, creative and content.
Brand Ninja and Dig Agency announce partnership.
